We developed every aspect of the brand: core values, mission, personality, customer journey maps, product naming guidelines, and style guide.

We designed the website and online shop UI, and provided creative and art direction for the official Instagram account.

Our team also designed the UX and packaging for KINS Skin Test, an adhesive patch for quick skin microbial testing, along with the UI for the online results page.

Art Director, Designer, Project Director

While majoring in design at the Tokyo University of the Arts, Kotaro Yamaguchi also gained experience as a designer in a wide range of visual design including graphic design, signage design, video design, and UI design. In 2014 he completed the post doctorate program at Tokyo University of The Arts, Graduate School of Fine Arts, Faculty of Fine Arts. He joined Takram in 2014. His Notable projects include art direction for “mimicries,” a children’s science education program by NHK E-Television. Recipient of D&AD Yellow Pencil, Good Design Award, 2014 Japan Prize The Best Work in the Pre-school Category (The Minister of Internal Affairs and Communications Prize).

Kotaro Yamaguchi

Business Designer, Project Director

Yasuhiro is a Business Designer with 10 years experience engaging in new business, service, product, and user experience creation. In Takram, he has led a wide variety of design/creative projects ranging from service design, product development, branding, and concept building, to UX design. He has been extending the boundary of “design” by seamlessly integrating creative process with business methodologies such as go-to-market strategy and growth strategy. He aims to not only create a good product but also enhance great scalable business.

Yasuhiro Sasaki

After studying design methods such as design thinking, design research, and speculative design during her years at Keio University, Megumi joined ADK Holdings as a strategic planner. She had led marketing and branding projects for domestic and global markets with clients ranging from multi-national corporates to startups.

Megumi Kanno

Designer

After studying interaction design, Shouhei Hasegawa worked on web applications and digital projects at HAKUHODO i-studio Inc. He graduated from Chiba University, Faculty of Engineering, and Tama Art University, Department of Information Design in 2011, and joined Takram in 2015 as a specialist in UI/UX design.

Shohei Hasegawa

Digital Product Designer, Project Director

Kanako is a digital product designer, working mainly on UI/UX design and branding of digital products. She joined Takram in 2020 after experiencing business development and growth, sometimes as design leads or partners at multiple startups. 
Some of Kanako's notable works include; UI design for V-RESAS, an online platform by The Cabinet Office of Japan that visualises the economic impact of Covid-19 in Japan; support of the design advocate team of RAKSUL as well as their CI renewal; creative direction for KINS WITH, a DTC product for pets.

Kanako Kawahara

Soken Ito, Ryo Hasumi (Ito Research Institute Inc.)

Shinya Sato (Shinya Sato Photography Office)

Branding, Visual identity, corporate identity

Brand

R&D, design, prototyping of screen-based and/or digital experiences such as app, web, digital services

Digital

KINS is a direct-to-consumer wellness brand dedicated to keeping the 100 trillion probiotics in the human digestive system healthy. Commissioned to create their brand identity, we designed everything from brand concept and naming, to business strategy and advisory, to logo, packaging, website, and online shop design. Apart from this project, we are also been providing design and strategy consulting services to our friends at KINS.

KINS

Branding and business strategy

KINS website & social media

KINS SKIN TEST

Project Information

Team

KINS

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.css-16wsddp.en.en-ja{font-size:108%;vertical-align:-0.005em;}.css-16wsddp.en.en-zh{font-size:108%;vertical-align:0.005em;}.css-16wsddp.zh{-webkit-font-smoothing:subpixel-antialiased;}KINS website & social media

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Project Information

Team

Branding and business strategy

KINS website & social media

KINS SKIN TEST