NIKKEI Branding
Corporate branding for economic news media company
Takram worked together with Nikkei as a corporate branding partner, establishing a corporate brand guideline, designing a corporate logo, refining their typography, creating a brand site for their staff, as well as design support for their internal events.
Through the project, we interviewed more than 30 people who are involved with Nikkei as staff, member of their group company, Financial Times, external media and branding professionals and readers of their contents, rediscovering their corporate identity as well as recognising their current challenges.
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Project Information
- Client: Nikkei Inc.
- Expertise: Brand
- Year: 2018
Project Team
- Project Lead: Kotaro Watanabe
- Project Management & Design Research: Minoru Ito
- Art Direction & Graphic Design: Taro Yumiba
- Web Design & Graphic Design: Shohei Hasegawa
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Kotaro Watanabe
Context Designer, Project Director
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Minoru Ito
Design Engineer, Project Director
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZmcDRZm069VX1mgZ_person_shohei-hasegawa.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)
Shohei Hasegawa
Designer
![Thumbnail](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Ftakram%2FZmcQ-pm069VX1msI_person_taro-yumiba.jpg%3Fauto%3Dformat%252Ccompress%26rect%3D0%252C0%252C912%252C912%26w%3D912%26h%3D912&w=1920&q=75)
Taro Yumiba
Designer, Project Director