TAMRON 2016 SP Series
Product design for Japan's high-end camera lens manufacturer
Takram re-designed a further four photographic lenses as part of Tamron's new SP series.
As part of this project, the design concept we initially developed for the new SP series was widely deployed across prime lenses and zoom lenses. The challenge for achieving this was to ensure an optimum solution for elements specific to the individual models such as component configurations, whilst maintaining a sense of unity of the entire lineup. We considered forms and materials in detail to develop a flexible and high quality design language.
10-24mm F/3.5-4.5 Di II VC HLD
In addition, Takram was in charge of the product design of the 10-24mm F/3.5-4.5 Di II VC HLD which is part of a lightweight and compact product lineup. We adopted a new design concept called “minimal skin” which represents this lineup while maintaining the characteristics drawn from the new SP series’ design concept. By covering the inner components of the lens with a thin skin and connecting them with smooth curves, a shape without waste is formed, while ensuring familiarity.
Project Information
- Client: TAMRON Co., Ltd.
- Expertise: Hardware
- Year: 2017
Project Team
- Creative Direction: Kinya Tagawa
- Product Design: Kinya TagawaShota MatsudaSho TanakaYuki Shinohara (ex-Takram)Lukas Franciszkiewicz (ex-Takram)Renee Verhoeven (ex-Takram)
Shota Matsuda
Design Engineer, Project Director
Kinya Tagawa
Design Engineer, Project Director
Sho Tanaka
Designer, Industrial Designer, Vision Designer, Project Director
